Will Big Data and Mobile analytics Eclipse Traditional Social Media Monitoring?

Blog#6 Will Big Data and Mobile analytics Eclipse Traditional Social Media Monitoring?


Article content related to e-commerce. It discusses the Internet of Things and machine-to-machine (M2M) services. Because all these mobile devices generate a lot of data, this will have a huge impact on society and provide important opportunities for enterprise development. In addition, large amounts of data will be generated from IoT devices and sensors integrated in mobile devices / vehicles. I think big data is a convenient tool for people today. The article pointed out that customers can use social media to contact the brand, and the brand can immediately understand its purchase history, contact information and relationship with the brand in order to respond in a timely manner. Thanks to the use of advanced technology, people do not have to waste time waiting, which is also good for companies to improve the quality of customer service. In addition, due to the popularity of mobile phones, big data usually cooperates with mobile commerce. Amazon Taobao, Alibaba and other well-known companies have their own platforms on the Internet, and customers can easily buy what they need. At the same time, the site will collect customer purchase history or search history to provide you with relevant products. When I look at the items displayed on the webpage, I am surprised and efficient because I have many different options and sellers to choose from. Big data can now understand the behavior and requirements of mobile users and support real-time decision-making. I think it will go beyond traditional social media monitoring.

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