What Marvel Can Teach Us About Big Data

What Marvel Can Teach Us About Big Data



  I bet no one have never heard of Marvel. Before, marvel to me was like simply American Hero Comics on the screen. The first time I know Marvel was from Iron Man, and there was like going viral. Captain America, Hulk, Thor, and then the Avengers. I gradually falling in love with the world of Marvel. To be honest, Marvel has successfully become an empire.

  So, I have been thinking that Japan produces a lot of comics, and there are even movies revised from those comics such as Dragon Balls, however, they have never achieve such success like Marvel does. Marvel definitely does something others don't do.

  Recognizing the need for big data early on, Marvel first started building a massive database by compiling information on their characters, i.e. their product brands. The comprehensive database also logged the characters’ relationships with each other and their story arcs to define where each character fits in the MCU. This database showed them which characters, or brands, played more important roles in the grand scheme of things. Since Tony Stark has the most connections with characters across the cinematic universe, it was no surprise that Iron Man became the first MCU film for the franchise.

  The database allowed Marvel to identify popular plotlines to follow that would appeal most to the masses. But how it was vital was that big data analytics allowed Marvel to find out what fans like and dislike most about their characters. With this information, Marvel was able to formulate a successful, repeatable model for all its movies.

  Using big data, Marvel was also able to formulate a winning model for its Daredevil TV-series, which quickly spawned a plethora of superhero TV shows for fans. Just as Netflix uses big data to create original content, Marvel dug deep to give their fans what they want.

Comments

  1. Gary LaiJune 14, 2020 at 10:50 PM

    Recognizing the need for big data early on, Marvel first started building a massive database by compiling information on their characters, i.e. their product brands. The comprehensive database also logged the characters’ relationships with each other and their story arcs to define where each character fits in the MCU. This database showed them which characters, or brands, played more important roles in the grand scheme of things. Since Tony Stark has the most connections with characters across the cinematic universe, it was no surprise that Iron Man became the first MCU film for the franchise.

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