4 Ways Big Data Is Going To Revolutionize The Fashion Industry

 4 Ways Big Data Is Going To Revolutionize The Fashion Industry

May 19 2020
Website :
https://www.futureofeverything.io/4-ways-big-data-is-going-to-revolutionize-the-fashion-industry-2/

https://www.britannica.com/art/fashion-industry

Student Name : Joyce Chang 張可薔

Student ID : D0740800

    When I first saw the title of this article, I was skeptical if the word "Revolutionize" was exaggerating. Is it true that big data has something to do with the fashion industry as well? Online shopping has indeed changed the way fashion companies operate. And for some people they believe that they are able to ditch costly brick and mortar operations and operate in a much more lean and profitable fashion. Nevertheless, Fashion trends, art, and designs I believe are all  ideas or products from human minds. They are developed or discovered through living. Fashion is like the product of modern age, however with the help of big data, they can gain a lot of benefit and have a greater impact in the fashion industries. 
    Big data is bringing a new wave of change coming for the fashion industry however, one that will not only change how clothing is sold, but also how it is sourced, designed and merchandised.

The followings are how big data affect the fashion industry:
1. Data will help discover trends.
    Fashion industry has been using Last Year (LY) sales data to determine how popular a particular style or trend was. Retailers often base their purchasing based on similar numbers. With the advent of Big Data , retailers and designers can make smarter evaluations based on new data sets.
2. Data will help major retailers identify up and coming artists.
    By analyzing relevant words and phrases from fashion reviews, researchers were able to identify a network of influence among major designers and track how those style trends moved through the industry. 
3. Data will change the way companies merchandise.
    Retailer could track the performance of an advertisement on their website, collect performance data, change the language of the advertisement and then repeat the same test. This can help retailers and designers make key brand decisions that will have a verifiable impact on revenue.
4. Data will upgrade the performance of clothing.
    Smart Fashion products do everything from track body heat, record heart rates, adjustable bra support, and charging via solar power.


























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