Useful Big Data: The Fastest Way

website:https://dsianalytics.com/useful-big-data-fastest-way/

Why do we need to understand the big data? 

Big data can provide us with useful information and help the company to analyze whether strategy is suitable for their customers and make more profit, and so on. Nowadays, even small to mod-sized companies start getting valuable insight from big data within just few weeks or days.

And what exactly is this customer journey Big data?

        Running a web site, and the web server will continuously be receiving request and sending the information to the web browsers or mobile devices. Thousand of times per second, your digital guests are entering text, checking the boxes, clicking the links, scrolling the pages, and eventually exiting, with or without any transaction. Web servers typically record much of this data in the form of web logs, which end up holding a lot of rich data.

        Most web platforms are already implementing a web analytics tool. At relatively low cost of adding JavaScript tags on the front end, the servers can get a clean use-friendly analytics tool that gives insight into the most commonly asked customer journey questions: how many visitors, visit frequency, traffic source, geography, conversion funnels, etc. 

        However, privacy concern also important for those online customers. The web servers just want to make sure their customers preferences and intension, but they cannot store customers’ personal data to do something wrong. After all, online shopping is a risk for customers to flow out their own information.

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