Viewpoint: Big data and big analytics means better business

Topic 1
Name: 廖貞傑 Kirby
Student ID: D0780835
Reference:https://www.bbc.com/news/business-19969588
Author: Paul Kent
Nowadays more and more global executives SAS are feeling under pressure to achieve results in less time than ever before. For faster analysis results, many companies use big data to analyze their database. In this way, companies can realize the companies revenue change and reintegrate the low-performance departments and let it become efficient.
In the article, talk about the telecommunications will analyze the customer's link and find out which customer is most important and valuable. Then some idea pops up in my mind, before, after I went shopping, I can see a lot of advertisements about the commodities what I had just search for and in youtube or other movie-watching platforms after we watch one video or movie the system will recommend some similar type of movies, and collect viewers favorite and hobby, next time if the new video or the movie comes out, the system will notice you, that you may be interested in these videos or movies. In one way, I think it is very convenient for me to catch up with the videos or movies that I have been interested in and I do not need to search for it, and it will show up on my recommended page.

On the other way, it shows the privacy problems, the websites will collect your browsing history and share it with the advertising companies and the companies will put some relative products on your website advertisement and we can not make sure that the website only collect our interest or it will collect other more important private information. 

Comments

Post a Comment

Popular posts from this blog

How Big Data Can Boost Weather Forecasting

張岳庭 D0741017 Source:  https://www.wired.com/insights/2013/02/how-big-data-can-boost-weather-forecasting/ Considering the number of variables involved and the complex interactions between these variables, weather forecasting has always been extremely challenging. The significant increase in data collection and processing capabilities has greatly improved the ability of weather forecasters to pinpoint the time and severity of hurricanes, floods, snowstorms and other weather events. Globally, more and more evidence of climate change is prompting governments and scientists to take action to protect people and property from its effects. But to take effective measures, they need to know more about the weather-from everything that will happen tomorrow to what will happen next year. According to the professor of economics and finance , Alan Anderson, PhD , “Example of an application of big data to weather forecasting is IBM’s Deep Thunder. Unlike many weather forecasting systems...
Read more

How Big Data is Changing the Production Industry

Blog#4 : How Big Data is Changing the Production Industry Name : Aileen 蔣慧玲 Student ID : D0726917 Source :   https://www.productionhub.com/blog/post/how-big-data-is-changing-the-production-industry Information technology plays a major role in Hollywood. Producers have to use big data analytics to get the right consumers and communicate with them well. Big data technologies will help filmmakers figure out the best ways to share their ideas and deliver messages, develop movies and content that involve ethical and societal issues. Therefore, information that we can get from the help of big data can help filmmakers make key decisions. Big Data is Changing the Production Game Big data technology can help filmmakers to connect and engage with consumers more directly using social media, mobile devices and traditional advertising outlets. Using this technology, producers can develop promotions that reaches the right consumer at the right time. It is not enough just to mainta...
Read more

Big Data case study: 5 relevant examples from the airline industry

D0740712 Connie  吳霈晴 Website: https://blog.datumize.com/5-relevant-examples-of-a-big-data-case-study-from-the-airline-industry With the summer vacation coming, travel is the one that people love to do during vacation, especially long vacation, going abroad may be the first choice for many travelers. So this makes me think of what is the relationship between big data and airplanes? How will it apply on the airline industry? This article tells about the benefits of big data on airlines, which covers three main advantages. 1.      Smarter maintenance 2.      Safer flights 3.      Improve service The first one includes the fuel of airplane, by analyzing and predicting, the article takes some specific airplane company as an example, giving the real number and how much they save the cost. Second, safety. Like this kind of transportation has a higher risk to take, if have the big data’s help, th...
Read more