Three Times Big Data Made Amusement Parks Better

Name: Joanna
Student ID: D0711965
Blog#5: Three Times Big Data Made Amusement Parks Better

Nowadays, amusement parks are also using big data. Running an amusement park cost lots of money, operators need to keep track of visitors every day. As we know, when we go to an amusement park, the terrible experience is that we have always to get in the long line. And there are some amusement parks which are using big data and seems very successful.

First, Disneyland. The biggest Disneyland in the world which is Orlando Disneyland. It has a big project that was introduced with the MyMagic+ wearables. It is not only the room key, the ticket of the amusement park, or it can gather with your credit card so visitors can pay without taking the money out, but also can help to track the customers and give the company insight into several opportunities to optimize operations. Moreover, its app includes a map that makes the park become more transparent. By looking at the map in the app, visitors can know which ride they can go first.

Second, Belgium’s Bobbejaanland. It is proved that big data can bring amusement parks to life. It started by granting most of the park WiFi coverage. Next, plotted WiFi-connected devices on a map, which show where’s the crowded area in the park. Moreover, the insiders like managers know exactly where to place mobile carts, entertainers and cleaning crews. Above these aren't just save on the cost of employees, but also help save on wear and tear in the long run.

These are just some points in this article. And it is quite interesting that the amusement parks will also use big data. Overall, big data not only help the amusement park to keep tracks on the visitor, but also help visitors to avoid to get in the long line.

Comments

  1. D0740712 Connie 吳霈晴June 24, 2020 at 7:54 PM

    Okay, well, it seems like big data will be “everywhere” in our lives in the future! I swear that I saw the “made amusement park better” and I just click inside! I think amusement park is already perfect, full of happiness, different peoples’ memories, stories and cool things so on. And the first one you mentioned “Disney” is also another blogger I am going to post after commenting on this, laugh out loud, but the big picture and points we are going to mention is totally different, so maybe you can go and see mine after I published. :) You take two examples for making amusement park better, I agree that the waiting long lines is really annoying, but what I think is what if there comes out another technology or better solution which is costless way than big data, will the amusement park apply? Since waiting in the long lines is bored, weather is extremely hot, if I were the manager of the amusement park, I would came up an idea that maybe give the people who is lining up a surprise for example offer them ice, ice drinks and have the some small games that is suitable for families and friends to play and figure, that will make the lines not so boring, of course this is just my “initial” ideas, it is not that mature, but I think that is practical. Not only solve the problems of lining up, also it is quite profitable and help the people who come to here gather together and increase their relationship.

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  2. Efia D0569952June 25, 2020 at 5:41 AM

    Just like the comment above I saw amusement park and I clicked haha! I had no idea that big data was being used in amusement parks. This has made big data a lot more interesting, as it usually sounds very boring and technical. However, when we see all the amazing things that we can do with and because of big data, it really does make you wonder what the future will be like. I think it is the best thing to happen to amusement parks because people usually go to those parks when the weather is fine, now imagine the people going there on days when it is really sunny or raining. Wouldn’t it be great to know I’d there was a long wait for a certain ride or activity. Not only the weather but just imagine having to stand on those long lines while there was another ride that was available? This will save customers a lot of time and they will be able to experience more of the park. In addition, this would actually or could help the parks to gain money. This is because they would know exactly where to place items for sale and they would not have to keep rides open all day if nobody is using it. However I agree the cost of implementing big data analytics would be very costly. Moreover maintaining it would also cost the company a lot. If it used in the right way, I’m sure it could generate a lot of money for companies. I think it is very unfortunate for Six Flags. In their case, they tried to use big data analytics but failed at it. Although it was very early and big data analysis isn’t what it was however many years ago, I think the important lesson here is to ensure that there are people who know their stuff when it comes to big data

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