the relationship between marketing and big data

There are 3 main problems with nowaday’s Marketing.
  1. The accumulated customer data is not fully utilized
  2. It takes time to understand market trends and customer needs
  3. Not able to properly grasp the effects of marketing measures
Solutions with Big Data
  1. Targeting "individuals" based on high-definition data analysis
  2. Make faster decisions by reducing data analysis time
  3. Grasping the cause by deep and wide utilization of data, management index management
○ Utilization of customer data
Through marketing activities, various big data such as site access logs, comments on social media, inquiries, and requests to call centers, and location information on mobile terminals have been accumulated every day. Utilizing these big data to improve the effectiveness and efficiency of customer service and promotion is an important theme for companies.
○ New discoveries brought about by big data
It is possible to get useful suggestions by analyzing each of these big data, but by combining and analyzing data such as customer information and sales accumulated inside the company, it is possible to relate to business growth and profit margin improvement. You can discover the factors to do and the improvement measures.
○ Expectations for the utilization of big data
Of particular interest is the marketing toward "individuals" by understanding the "customers" who have been only partially seen from the perspective of each marketing operation up to now as one personality. Attention is also being focused on speeding up decision making by reducing the lead time for data analysis. Finally, it is expected that "management quality" will be improved by utilizing various data inside and outside the company as management indicators.
○Big data marketing integration

Big data utilization is a new source of competitive advantage by aligning and integrating marketing activities related to products (R&D), channels (sales activities), prices (earnings ratio), and promotions (communication activities).

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