The Big Data Challenge: How to Develop a Winning Strategy

According to the article, big data uses i many aspect, such as social media, GPS coordinates, RFID sensor data and so on. But big data also uses in our daily life.
Many people believed that big data was only used for hardcore business functions. It is used every day for marketing optimization, bolstering security and improving the cost effectiveness of shipping logistics. We cover these factors all the time on this site. But we don’t focus nearly enough on the entertainment benefits of big data.
Whether you are listening to music, watching videos, or gaming, many people entertain themselves online. Generally, online activities leave user footprints, and businesses harness that information and use it to customize the user experience of their current and potential customers. An example of this is the music streaming service Spotify. It collects user listening information and creates customized playlists on a regular basis it feels its customers will appreciate. Instant music gratification, and the customer didn’t have to lift a finger or browse through a ton of songs to select what he or she wants.
Big data is also helping the entertainment industry in less obvious ways. Many artists are using blockchain tools to protect their intellectual property rights, which is going to have a profound effect on the industry. By securing their rights, they will be more likely to produce excellent music in the years to come.
So big data is everywhere, not only just in the hardware but also in our daily life. It’s a very convenient innovation. 

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