The Amazing Ways Uber Is Using Big Data

D0740959 李易錩 Louie

https://www.datasciencecentral.com/profiles/blogs/the-amazing-ways-uber-is-using-big-data

After reading the article, thought the uber service has been hugely controversial due to the regular taxi drivers claiming that it is destroying their livelihoods, I would still prefer uber than the taxi, for the convenient and the cashless. Instead of chasing down a taxi on a street, or calling and waiting half an hour for a car service, e-hail app users are able to hail a car from any location and have it arrive within minutes. Because the passenger's credit card is linked to the e-hail account, no cash changes hands. Upon arrival at the destination, the driver brings the ride to a halt and the passenger can simply walk out of the car. Also, a receipt will be sent via email. Apart from this, the business is rooted firmly in Big Data and leveraging this data in a more effective way than traditional taxi firms have managed a huge part in its success. Uber’s entire business model is based on the Big Data principle of crowd sourcing. For example, the rating systems. The service relies on a detailed rating system – users can rate drivers, and vice versa – to build up trust and allow both parties to make informed decisions about who they want to share a car with. Besides, the surge pricing. These algorithms monitor traffic conditions and journey times in real-time, meaning prices can be adjusted as demand for rides changes, and traffic conditions mean journeys are likely to take longer. This encourages more drivers to get behind the wheel when they are needed – and stay at home when demand is low. The company has applied for a patent on this method of Big Data-informed pricing. To sum up, uber has really good at using the big data to make it more efficiently.

Comments

  1. EllyJune 21, 2020 at 2:35 AM

    I think that big data analysis has helped Uber in many aspects. It is a good app that really save time to those people who are lazy or people who are in hurry. Hence, I think uber is more convenience than taxi. To use Uber, for most locations, a ride can be located in 10 minutes or less. Payments are handled electronically, no tips are required, and you are given the full details of who your driver is and what vehicle they drive. Besides, drivers are under a lot of pressure to offer outstanding services to their customers. That is because a minimum required customer rating of 4.6 out of 5 is required. Each passenger gets the opportunity to rate their driver on each trip taken. Although each city sets a minimum standard for driver conduct, once a driver falls below that rating level, they are deactivated as a driver. Drivers are able to rate their passengers as well, with a minimum rating required to use the service as a passenger as well. The last reason that I prefer uber to taxi is that if you are sharing a vehicle with a group of others, then you can schedule your ride with an equal percentage share of the vehicle cost. That makes it easier to divide costs. It also reduces the time it takes to figure out cash payments, limits personal contact with the driver, and creates a simple and convenient method of ensuring you get to where you need to be.

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