SPOTIFY: BIG DATA SHOWS BIG RESULTS

https://www.northeastern.edu/graduate/blog/spotify-big-data/ 

D0740980

This article is talking about how Spotify use big data, the platform collected data through consumer interactions to improve its algorithms, improve user experience, use ads to target audiences, and make smarter overall business decisions.
And it also including how Spotify uses this data to improve today's streaming services, they are:
1. To Enhance and Customize User Experiences
Spotify uses data generated by its customers to help generate content, and each user will consider the content based on their specific taste, this is using artificial intelligence and machine learning algorithms to achieve it's goal.
2. Creating Custom Content
This feature was originally a playlist of tracks released by the user's favorite artist, but it quickly evolved into various recommendation engines and made a set of recommendations. At the end of the user’s playlist, choose based on the number of existing songs in the song.
3. Digitization of Your Taste
The listener's preference profile is also used in the Spotify feature called "Daily Mix". These playlists are separated by music genres that users usually prefer, and it is bottomless and ever-changing.
4. Who’s On Your Radar?
In order to make the most of this playlist, it is important that listeners actually "follow" their favorite singer on the platform, because this helps the algorithm to develop a more accurate playlist for the singer's new song recommendations, add a few extra new songs in the playlist, it also called ''Release Radar''
5. To Better Market Their Product
Spotify uses large amounts of data generated by its users to promote its own advertising campaigns and better target consumers.This is by reviewing their understanding of the audience and using these insights to develop ads that can be strategically targeted to the audience.
6. A Constantly Improving System
Spotify announced that its free users will no longer be forced to play shuffle only through the music on the platform. Instead, these users are free to browse Spotify's 15 most popular playlists, including "RapCaviar" and "Discover Weekly." This is a considerable improvement, and it also adds a lot of new customers to Spotify.

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