How the online gaming industry use big data to grow

2020/6/11
website: https://www.smartdatacollective.com/online-gaming-industry-uses-big-data-analytics-grow/
陳玠甫 d0778594

Online casinos are fast becoming one of the most lucrative industries in the world. It seems that these venues are experiencing unstoppable growth, with more and more people getting into the games as the years go by. So how do they do it? They’ve adapted to the times. By utilizing big data analytics and smart marketing, casinos can give customers what they want.This may not mean much to the average person, but learning about how online casinos use data to grow revenue can help you understand your consumer behavior and how it translates to the future of your experience within the industry.
One of the primary reasons casinos collect this data is so they can create marketing campaigns around it. Online venues can glean which types of games are the most popular from their data and which games are going out of style. They can then adjust their selection, advertising for one specific set of games over another.
However, data analytics in online casino marketing goes far beyond creating large, all-encompassing campaigns. Though that does play a significant role, venues are becoming more interested in gathering information on an individual level. Casinos recognize that customer loyalty is centered on the individual experience. By tracking big data, casinos determine which promotions and bonuses hold which customers’ attention. They know which games are suited for each player, as well as which games hold a wider appeal to different demographics.
Once this information is analyzed, casinos can create individual campaigns for loyal customers by offering a tailored experience. Does one 35-year-old man in the U.K. prefer online slots at 7 p.m.? Offer him some free spins around 6:30 p.m., and he’ll surely be drawn in. And he’ll continue to spend his money with the company that gives him what he wants when he wants it. Likewise, a company could offer all 30- to 40-year-old men in the U.K. bonus spins around quitting time and see how many are interested. From there, they can adjust tactics.

Comments

  1. D0773656 莫浩賢June 20, 2020 at 11:02 PM

    Nice blog, I would also like to mention ways online gaming companies can stay competitive and profitable with big data. With fierce competition, both acquisition and retention of users is the main concern for online gaming. While rates of churn vary, the most significant churn occurs in the first minutes and hours of gameplay. Ever wondered what it takes to keep a user from leaving the game or application? So that gaming companies can step in and keep them engaged, it’s critical to rapidly understand what pushes users to churn. Machine learning can also make this possible by providing the necessary insights to help gaming companies identify issues that impact the user experience and engage with them. Analytics applied to the streams of Big Data can enable game companies to optimize business across game life-cycles. Moreover, at the core, game companies must continue to create rich, connected, and personalized experiences to captivate gamers and keep them immersed in their game, increasing the gamer’s lifetime value. This is part of a broader monetization strategy. Even the most subtle of performance issues can decide how players react to a game and ultimately whether they end up promoting, sharing, and providing revenue. Providing a superior gaming experience is an ongoing job, many issues can get in the way whether it’s the graphic user interface running smoothly or all interactions are returned promptly or there is a bottleneck in the process of data storage and processing before each session. Well analyzed data again comes to the rescue. Game companies need to turn towards machine learning data analytical tools make sense of game data for every game session in order to identify the faulty interruptions in interactions or errors while relaying data. With mobile devices deployment capability, big data analytics can provide valuable insights to enhance gaming experience across platforms.

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