How is big data impacting social media?

How is big data impacting social media?

May 19 2020
Website :
https://medium.com/dative-io/how-is-big-data-impacting-social-media-df31aa3f66f6

Student Name : Joyce Chang 張可薔

Student ID : D0740800

    With the advent and increased use of the internet, social media has become an integral part of people’s daily routine. Social media is not only used to connect with others, but it has become an effective platform for businesses to reach their target audience. With the emergence of big data, social media marketing has reached an altogether new level. It is estimated that by 2020 the accumulated volume of big data will reach 44 trillion gigabytes. 
    The positive impact of big data on the social media includes the following few points:

Faster decisions
Big data helps marketers to understand what thoughts people have about a brand along with their favorite content and the best platform to reach them.

Personalization
Marketers can approach their customers in a more personalized way based on their desires, they can create personalized ads that consider what users love and then share them on social media.

Product Insights
Marketers get to understand future trends and consumers’ behaviors, and develop social posts that might exceed customer expectations with the help of big data.

Effective social media campaign evaluation
With the analysis of big data, marketers can track the effectiveness of their social media campaigns before, during and after their launch.

Plan future events
Through the study of big data, marketers can understand what worked in the past and didn’t, so they can decide how to plan their future campaigns.





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