How Instagram Uses AI and Big Data Technology?

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  Instagram shares social networking platforms through photos and videos. Recently, there are 1 billion monthly active users. Instagram has established its way to become one of the most acclaimed and famous applications in the world. The application started in 2010, by continuously upgrading its functions and committed to continuous development, rapid development, inundated competitors, and has become the fifth most downloaded application by the end of 2019.
  Through continuous activities, a large amount of data is being generated, and Instagram has been using it in an exemplary way, both to manage the data and to use artificial intelligence algorithms to gain insight.
 Instagram uses a machine learning technique called "word embedding" to identify accounts that are similar to each other. This technology can decipher the order in which words appear in text to measure the degree of connection between words. Instagram uses the same technology to decipher and understand the contact between any two accounts.
  Instagram created an AI bot called Instagram bot, these bots are designed to automate user account interaction. This can be done, from liking the comments customers leave in posts to posting comments about others' content. This is seen as a great way to increase participation. An example of an Instagram robot is Kenji.AI.
  This is a new Instagram bot that can effectively automate user activities. It uses machine learning algorithms to understand who is most likely to interact with your account.
  Instagram extracts and analyzes customer insights from it to ensure that it makes full use of the big data it generates. So that Instagram sells advertising space to companies who happen to be interested in reaching a particular target audience.
  The functions mentioned above can produce tremendous data information, by artificial intelligence, they can offer great insights to people as well as business model. 

Comments

  1. EllyJune 21, 2020 at 3:10 AM

    As a user of the Instagram, I think that Instagram has taken good advantage of using AI and big data. For example, via the use of tags and trending information, users are able to find photos for a particular activity, topic or event or discover experiences, restaurants and places around the world that are trending. Enabled by tagging, the search tools help Instagram users discover things of interest among the millions of uploaded images. With this technology, I had discovered many new places, restaurants, topics that I was interested in or some fascinating images. Also, Instagram has improved user experience. Instagram can analysis posts from its users to identify trends, patterns and associations to understand the tastes and preferences of its clients. This allows the firm to use target adverts to specific groups of users, to whom the adverts are deemed to be most effective. Moreover, Instagram leverages AI and big data to deal with spam posts and comments. As far as the filters are concerned, these have the ability to get rid of fake comments or messages from accounts in many languages. Once these fake messages are identified, these are removed right away. The photo-sharing site Instagram makes the best use of Facebook’s AI algorithm Deep Text, which is able to know about the context or subject of any message as efficiently as humans do. To sum up, I think technology has helped in improving the Instagram platform for visitors as well as marketers for discovering and eliminating annoying, fake comments or spam content. The photo-sharing platform extracts all information it collates to improve the user experience while others discover immense possibilities in the data generated.

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