How Digital Gift Card Businesses Are Using Big Data To Boost Customer Experience


https://www.forbes.com/sites/ilkerkoksal/2020/02/21/how-digital-gift-card-businesses-are-using-big-data-to-boost-customer-experience/#4472fd967641
As a shopaholic for many women and girls, I think that having a digital card is essential nowadays. Now, almost all of the online shopping or the department store have provided the digital gift card. It can convenient the customer and provide them more discount. Besides, it can use to attract customers' attention and earn their loyalty. Digital gift cards make it easier for customers to solve their gift shopping dilemmas. Many people love the gift card, for it gives them the freedom to choose any product they want. As the article has mentioned, companies such as Prezzee, Blackhawk Network, and Incomm have already taken advantage of the rising trend of digital gift card exchange. In my opinion, I think that the digital gift card is a good option for those who are concerned with losing cash. Digital gift cards aren't generally replaceable, but they are very difficult to lose. Physical gift cards usually need to be registered to provide a level of protection in the event of loss. Once they are registered, most may be easily replaced. The cards are also useful for controlling and monitoring the spending of younger shoppers by limiting amounts and restricting the locations where the card may be used. They also make great gifts for the customers. Hence, thanks to advancements in technology surrounding online monetary transfers, customers can now access all kinds of digital gift cards in a few clicks. This is also creating a significant advantage for businesses that can use big data to form digital gift card systems. 

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