How can PR Agencies Benefit from Social Listening and Big Data Analytics

Blog#9 How can PR Agencies Benefit from Social Listening and Big Data Analytics


To be honest, I learned lots of new knowledge in this article I had never learned before. For example, PR agencies, social listening and so on. As a result, I search online and understand that PR agencies aims to increase product sales and improve customer satisfaction to achieve the company’s highest goals. The article talks about how PR agency can use big data and social listing to enhance the strategy and make it more efficient and reliable. Big data analysis lets PR agencies determine how to customize their products for the next season or increase sales through personalized shopping tips or their customer. According to a Gartner study, almost 75% of companies around the globe were investing in Big Data Analytics in 2016-2017. To become a successful company needs lots of efforts, besides, it needs some professional agencies to help promote and marketing. Because of the new technology arises, the companies can easily use it to make them better. Take Barclays for example, before launching its new financial product, Barclays leveraged the social media indicators provided to them by PR institutions. The team responsible for the event constantly monitors negative mentions of the product on social media to improve the application and prevent complaints from becoming a reputation crisis. Most importantly, real-time social media analysis can enable the company to enhance public relations activities, improve customer products and prevent the growth of negative feedback. As a customer, it means that no matter when we use social media, there might be some agencies collecting data from us and present better products for us later. It males me feel admired about the convenient technology nowadays. 

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