How Can Big Data Contribute To Digital Marketing Success?

Topic 10: How Can Big Data Contribute To Digital Marketing Success?

Name: 陳美菁
Student ID: D0773630
Author: Jas Saran

It was in the past days when marketing decisions were guided by intuition and experience. Important marketing decisions are now determined by big data. This refers to the study and application of big, complex datasets, which cannot be processed by traditional data-processing applications. These figures generate insights that can lead to better business decisions and strategic moves. The application of the right technology improves the quality of decision making and detailing processes.

As the number of outputs and customer characteristics has increased, companies are faced with huge volumes of both structured and unstructured data. This level of processing is beyond the capacity of traditional databases and software techniques. Big data enables companies to better target the core needs of customers by developing rich and informative content. One example is cookie files. They collect information about customers’ activities as they browse the internet, generating personalized data in the process. Campaigns that use big data are more effective than aggregative advertising used in the past. The good thing about using big data for creating marketing campaigns is that it takes the guesswork out of determining what customers want. Marketers can develop different buyer personas using data like customer behavior, purchasing patterns, favorites, and background. For example, they may find that women are more likely to respond to email campaigns, use coupons and engage in bargains and deals, and shape their digital marketing campaign from there.

In conclusion, technology has undoubtedly affected every aspect of our life and its breakthrough in business was inevitable. Application of Big data analysis and forecasting has its uses in a whole variety of businesses from healthcare, education, government to architecture, and retail. It is already maximizing the sales and marketing efforts of countless companies and it’s only getting started.

Comments

  1. HannaJune 6, 2020 at 7:00 PM

    From my point of view, this topic is very interesting.
    I agree with your conclusion "Technology has undoubtedly affected every aspect of our life and its breakthrough in business was inevitable." Big Data is one of nowadays modern technology, it really helpful on Marketing activities. Big data analysis helps us summarize, compare and evaluate a huge information - one of the main task to help Digital Marketing Success.
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