How big data is disrupting the gaming industry

Topic 3
Name: 廖貞傑 Kirby
Student ID: D0780835
Reference:https://www.cio.com/article/3251172/how-big-data-is-disrupting-the-gaming-industry.html
Author:  Kevin Rands
Nowadays, many industries use big data to analyze the user's behaviors, for example, the gaming industry. Through the rise of the new generation, more and more people started to play online games, not only focus on teenagers but also adults. The game survey company Newzoo had predicted that in 2020 will breakthrough 1284 billion US dollars and pc games had earned 1094 billion US dollars in 2019. The mobile phone is now all the rage, through the mobile phone become popular, more and more people use the mobile phone except computers to play games. Compare to a computer, mobile phone have some advantages can not be replaced by a computer. For example, playing with a mobile phone is easier than a computer. Some of the computer game need to buy it before you play, but most of the mobile phone game is free this will greatly increase the willingness to play games.
        In some games, the creator will use big data to analyze the player spend how much time to past through one level, so with big data if the player spent less time than the creator expects, then he can increase the difficulty of the level to let players feel more challenging.
        Big data analysis can let the game advertisement be more personalized show on those who usually watch game video players, and the gamy company will not waste so much money on those who do not play game users. With this technology, game companies can be more easily to lock on their consumers or potential clients.

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