How Big Data Is Changing Disruptive Innovation

Topic 7: How Big Data Is Changing Disruptive Innovation
Name: 陳美菁
Student ID: D0773630

An innovation that creates a new value network and market, and disrupts an existing market and value network by displacing the leading, highly established alliances, products, and firms is known as Disruptive Innovation. To be more specific, disruptive innovations are first, more accessible (with respect to distribution or usability). Second, it is cheaper (from a customer perspective) and, it utilizes a business model with structural cost advantages (with respect to existing solutions)

Disruptive innovation can be termed as a new concept or model which alters the function of the monotonous market and influential in creating a new flow in the market. This disruptive innovation creates a disorder in the market place with its bang. We often notice new innovations in technology and the way it affects business. Big data has jeopardized the conventional flow of the market by inducing advanced computing and eliminating the traditional way of computing for better business. 

Big data is certainly changing disruptive innovation because first, big data proved to be trust-worthy. Big data is a flexible and impressive tool used to leverage profitability in business.  Second, the ease of access and flexibility. The smooth transition in the software we use in mobile and computer systems induced by big data is quite enjoyable and user-friendly. Users have become more dependant on big data for it has altered the prospects of users on new technologies. Third, Spending for a positive impact. Businesses pay for big data but proper use of tools and techniques in big data may eventually lead to saving a lot of money. It is a kind of predictive science that monitors previous trends and forecasts future trends. Fourth, Action and accomplishments. Big data has been successful in creating a satisfied customer base for business by identifying and understanding the needs of the customer beforehand and diverting the business to concentrate on the right track. Target marketing strategy in big data has aided businesses in achieving long-term growth and stability. 

Big data has left the customers surprised with its functionality which other disruptive inventions failed to do so. Convenience and usefulness of big data have made people realize the way a disruptive innovation should work like. When innovations meet the expectation of the customers it is accredited as a technology that helps a business in gaining a competitive edge. Unlike other disruptive innovation, big data is assisting businesses in identifying market trends and disruptions to grab the opportunities, upon failing to take the first step the competitors will surely do so. 

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