How Big Data And AI Are Turning The Food And Beverage Industry On Its Head

https://www.forbes.com/sites/forbestechcouncil/2020/03/20/how-big-data-and-ai-are-turning-the-food-and-beverage-industry-on-its-head/#483636169c63
As the digital disruption is affecting nearly every industry, from financial services to healthcare — and the food and beverage sector is no exception. After reading the article, I think that the foodpairing is a great idea because it leverages machine learning to recommend new food and drink combinations to chefs and bartenders and help food companies determine which flavor they should launch next time. For someone who like to try the new food or drink, I think it is a helpful idea. Big data and AI provide ample opportunities for innovation. Besides, leveraging AI enables brands to access higher quality data quickly and with more precision than a human ever could. It can also save the time and it is more efficiency. Moreover, harness rich insights and consumer feedback to respond to evolving consumer preferences and demands in real time. Hence, it can really help brands stay ahead of trends. Also, AI can also virtualize the entire market research process. This allows brands to course-correct and refine their products as needed. There are so many benefits that big data and AI are helping the innovation on the food and the drink. So, as new technologies continue to enter the fold, food and beverage players that want to stay ahead of the competition, reach new customers, and remain profitable would be wise to implement AI and machine learning into their market research and product development strategies now. I think that the risks of not doing so are too great to ignore.

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