Here’s How Big Data Is Changing The Fashion Industry

Reference: Andrej Kovacevic. 2018. “Here’s How Big Data Is Changing The Fashion Industry”

https://www.smartdatacollective.com/how-big-data-changing-fashion-industry/#:~:text=Using%20big%20data%2C%20fashion%20designers,set%20prices%20for%20your%20clothing.&text=It%20is%20crucial%20for%20designers,will%20pay%20for%20their%20clothing.

 

This article talks about how big data benefits in the fashion industry. Indeed, fashion seldom comes to our mind when we think of big data. However, big data also helps a lot in the fashion industry in setting prices and choosing colors, choosing between men’s and women’s clothing, targeted marketing, as well as predicting trends.

 

First of all, let’s talk about what is big data. For a long time, we collect data to improve products and services. However, with the limitation of technology level, we could not deal with massive data. Nowadays, with the rapid progress of technology, we are able to collect big amount of data to do analysis and prediction. Therefore, it’s a big hit in businesses.

 

Big data enables companies to have a lucid insight into the trend. With big data analysis technology, designers can grasp the preference colors of their target customers, the price their customers are willing to pay for their products, as well as collect dataset from social networks to predict the trend of their customers as opposed to traditional ways, which retails can only get opinions from fashion weeks. On top of that, through the results of big data analysis, companies are able to comprehend their target customers and optimize their marketing campaign to better attract the right audience and thus raise the sales.

 

Now, it’s the era of big data, while it does change the way how people do business. As long as the companies seize the chance, they can push their business to the next milestone.

Comments

  1. MidoriJune 25, 2020 at 9:06 PM

    Big data is used to analyze a huge amount of data in the current situation, to find out what trends the numbers are moving, and to simply organize the data.
    This time I read this article and did not know that big data can predict future trends, trends, etc. from numbers that are in the present, and show them in numbers．
    In the fashion industry, for example, Miranda, the editor-in-chief of the movie "The Devil Wears Prada," who uses his intuition to create the next trend, relies on big data to create new trends. Young people of what kind of clothes they like to wear and predict the new fashion trends by collecting data according to generations, which is also the 21st century, and various computer technologies and technologies have advanced. And I think that this method can be used because the common sense of big data has become more universal.

    If you are a retailer in the fashion industry, you will also use data based on big data to see trends going forward. There is a possibility that new ideas can be created from digitized numbers and results, and big data may pick up unexpected combinations that can be overlooked, even for unexpected ideas that we can not think of alone.

    I think big data will have even more potential and enrich our lives. Think about Big Data is going to become a major part of our lives, I am appalled if I think that tomorrow's clothes and today's lunch may come to depend on big data.

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