Future of media and entertainment industry lies with big data analytics

Topic 2
Name: 廖貞傑 Kirby
Student ID: D0780835
Reference:https://www.analyticsinsight.net/future-media-entertainment-industry-lies-big-data-analytics/
Author: Smriti Srivastava
This article talks about big data analysis, it can help mass media and entertainment industries to gain hidden insights into customer behavior. Through the analytical tools to help the company to get information about consumer behavior analysis.
Nowadays, through the internet become more and more popular, many people started to watch videos on the Internet. This is a chance for the entertainment industries to be more easily to promote their products to the consumers and through the big data analysis to realize the different consumers have different interest in different videos, so if the company have the movie recommendation fit with the consumer interest, the consumer will be more willing to clink the recommendation or even buy the videos, but if the movie recommendation didn’t fit with the consumer interest, then the consumer will not clink the video which has been a recommendation. If every time the system recommends videos that can arouse the consumer interest and the consumer will think this website is very convenient and with very good user experience and next time if the consumer wants to watch some video or buy some latest videos, the website will first come to his mind.
Because of 5G technology, the data speeds will be improved and be more and more important. So the company or even the video makers need to catch up on the world trend with big data analysis to make sure they can earn money through their viewpoints and click data and use in some big social media platforms to have personalized content recommendations. 

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