Facebook: A Decade of Big Data
Facebook: A Decade of Big Data
D0773626 李秋霞
For Facebook, they focus on their users as users are their property. Facebook makes communication with family and friends more convenient and efficient, which makes Facebook one of the world's largest companies in just a few decades. However, Facebook has involved the problem of data leakage, which also means that Facebook can collect a lot of data from us, and we can also use these data to search for old friends, etc.
Advanced technologies researched by Facebook, such as image recognition, can train machines to record millions of images. This technology can recognize objects or details in pictures or videos. That's why when we put photos, the machine will help you identify who this person is.
Through this technology, it can also record the articles, pictures, and information we have viewed to better understand users and their preferences. So that Facebook can sell accurate advertisements to any business, which is actually the concept of remarketing. Facebook can help business owners find potential consumers based on detailed demographic and interest data. Or you can let Facebook use big data analysis to find people who are similar to the company's current consumers.
On Facebook, 10 billion messages are generated every day, 4.5 billion "like" button clicks and 350 million new pictures. For many people, this information is meaningless, but using big data technology, Facebook can understand the user's location, friends, preferences and other information.
ReplyDeleteData could be a colossal gold mine, but for information mining and utilization, a few kind of issue cannot be dodged. In spite of the fact that Facebook has continuously existed, client data will as it were be shared when the user's consent is gotten, and the title data will be covered up when it is sold to marketers, but issues will continuously emerge. For case, numerous clients are incapable to unravel the too much complicated settings, and it is simple to share something incidentally. In expansion, Facebook's chart look gives more openings for outsiders to get to users' private information
D0709115 區子軍