Comment#5：How Is Big Data Transforming Business?(From Grace Li)

Comment#5：How Is Big Data Transforming Business?
Name / Student ID:：Sharon 林易宣 / D0740755
Source：https://www.bernardmarr.com/default.asp?contentID=767


    After reading “How is Big Data Transforming Business” from Grace Li’s article, here are what I get in some industry performances. For the retail market, in online and offline channels, it could be integrated with complete information immediately. Recently, I knew an e-commerce platform called Shopify, and it took lots of advantages. Once you need to integrate with the membership’s information, Shopline Kiosk O2O provides CRM tools or membership management systems from your single channel to the O2O market for merchants. From this help center, you can reach much of accomplishment, such as brand promotion, inbound marketing, and acquired customer’s confidence. Another tool called Broadcast Center, through this tool’s helping, you can send any message directly to your customer’s social media account according to their consuming type and create an individual message which matches the member rating system. Next, Shoplytics helps owners manage a variety of operating conditions and ensure the brand's sales strategy could follow with big data. Collaborate with best sale trends, inventory, member’s relationship, rate of flow, and the result of marketing, Shoplytics would create a visual report to help owners hold a moment to grow up gradually. It is a kind of advantage when you use big data tools in your business, and better do decision when you face a dilemma situation. Knowing how efficient you can boost in your business and follow up on the trend whenever it won’t be hard to find market opportunity anytime. Be a clever investor in a new generation then catch up transforming, you will get a happy ending with considerable revenue.

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