Comment#3：Big Data Behind Disney Magic (From D0740712 Connie 吳霈晴)

Comment#3：Big Data Behind Disney Magic
Name / Student ID:：Sharon 林易宣 / D0740755
Source：https://digital.hbs.edu/platform-digit/submission/big-data-behind-disney-magic/


After reading Connie’s article “Big Data Behind Disney Magic”, I have some reflections with Disney’s technology. With Disney’s high quality, it could more enhance its reputation. In their one example “Optimizing Park Logistics : MagicBands”. It is kind of a new service you can’t find in another theme park. This wearable bracelet allowed guests to make convenient payments and reveal the set of customers waiting in a long line for a ride. Kind of incident like waiting for a long time could be impacted in bad feedback, Disney would monitor every user’s movement and collected in data analytics, all of the data could be used for their operations team and improve their customer experience. Because of the wealth of data, Disney could develop more kinds of innovative features for a park.
        Disney still find more functions to use big data for earning revenue and customer’s experience. Segment their customer base, you could find younger base accounts for a big part in ratio. It represents Disney's need to find out more incentives to attract children and teenagers. From the bracelet, it could collect some data that which characteristic would be selected first from the audience, and do predict for their unforgettable surprise. This bracelet plays an important key in Disney, and the services would be the first pick for every theme park. If Taiwan’s theme park could also collaborate more with big data, it can enhance its business and create special and personalized experiences for users. “Technology is lifting the limits of creativity and transforming the possibilities for entertainment and leisure.” – Bob Iger, Chairman & CEO, The Walt Disney Company.

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