Comment for (10 Reasons to Use Big Data for a Small Business June 01, 2020)

Comment for (10 Reasons to Use Big Data for a Small Business  June 01, 2020)
Because I can't publish my comment
June 23 2020

Student Name : Joyce Chang 張可薔

Student ID : D0740800

    This is a really interesting blog. I think that many small businesses believe they are too small for big data. But according to this article, this is far from the truth as small businesses need big data to succeed, just as much as larger corporations. Data provides businesses with insights to help them become more efficient and profitable. In addition, according to an article on Northbridge Insurance, it is said that Businesses that create a more personalized experience for their customers will see their revenue increase by 6 to 10 per cent. This, again, shows that it is imperative for businesses to use big data in their business no matter the size of their businesses.
    
    Fortunately, there are big data tools and solutions on the market that small businesses with tighter budgets and a smaller workforce can comfortably afford and manage. Some of these tools track and analyze the behavior of website users. Others can help monitor and mine customer calls and reveal inbound calling trends, caller demographics, and common call problems. The good news is these tools often do not require a highly technical team or a great deal of cash to use big data to their advantage.

    With the help of big data, small businesses are now able to count down the unnecessary costs, save the time of looking for information, help analyze social media platforms and many more.
As more and more people are willing to start their own businesses after they finish their studies, they should really try to include big data into their strategies.



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