Comment #5 4 Ways Big Data Is Going To Revolutionize The Fashion Industry

D0740857

Susan Wu 吳采霏

June 26, 2020



Comment #5

4 Ways Big Data Is Going To Revolutionize The Fashion Industry


I have heard of a combination of big data and healthcare or a combination of big data and music industry. However, this is the first time I heard that big data can “revolutionize” the fashion industry. As I know big data can analyze structured and unstructured data. Therefore, I think big data can help some fashion retailers. 

When it comes to fashion, the first word that came up in my mind is the trend. Time goes so fast just like fashion. It keeps changing all the time. With big data analysis, fashion-designer can know what trend is right now and even predict the next coming trend. You may wonder how big data can generate the results. First, by tracking Google search, people type and ask google every day. Through the algorithm, big data can reject useless data to forecast more precise results. Second, designers can see how many potential customers are looking for pants or dresses. Most importantly, with big data analysis, businesses can make the decision more quickly. 

Big data also can changes how business merchandise. Since online retailing is getting popular and popular, even the fashion industry noticed that. There are several companies like Burberry, Chanel, and Adidas which set some exhibitions and pop-up stores recently. One of the reasons is to attract more customers. Another reason is to raise the reputation. Big data can help the brands to create various webpages for customers. 

Fast fashion is the combination of technology and fashion industry. By analyzing customers’ needs, fashion alters the whole industry. People nowadays take their bodies more and more seriously. They often go the gyms to work out. Therefore, some brands released a lot of clothes that can keep the body temperature and support women’s chests. 

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