Comment 3: The relationship between marketing and big data

Marketing has always been more of an art than a science. The smallest additions or slight change to wording on various marketing campaigns have shown that customers have a very high attention to detail which is not always based on logic or current trends.

The problem of data not being utilized fully is most likely due to the fact that this data might have value, but we don't know how to filter, process or shape it in a way that is useful to marketing as we currently understand it. A good solution could be to attempt to link this data to certain geographical locations, states of the people's surroundings, psychological studies and even current trends.

The mention of targeting individuals is a powerful one - the question is how far can this be used. Right now, in marketing emails they are always sure to use your name as an automatic insert, some ads are programmed to relate to your location, but what if a video could do this? A person saying your name as if he knows you. This could definitely make a huge impact.

Not only companies could utilize this, but even more so, social media companies too. Or any other advertising platform. Advertisers are not always very good or scientific, but their platforms definitely are. Google and Facebook usually know when and where to show ads so that a click is generated and the customer is charged.

An exciting development for marketing indeed.

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