Big Data Privacy Is A Bigger Issue Than You Think

Big Data Privacy Is A Bigger Issue Than You Think

        If you are in the big data business, there's a huge privacy issue that is not addressed as often as it should be. The hottest privacy topic to make the headlines is the embarrassment your company will suffer if there's a data breach. 

        Other privacy topics that get a lot of coverage are the risk of discrimination (for example, your algorithms show a discriminatory and illegal bias), inaccurate analysis due to fake news, and identity reverse engineering (i.e., basically undoing anonymization). While these are significant issues that are exacerbated by big data, a bigger concern is what I call an oracular responsibility. 

        Why big data is a big privacy issue Big data analytics has the power to provide insights about people that are far and above what they know about themselves. Such is the responsibility of the oracle - thus, oracular responsibility. In fairness, this problem existed before big data, but it was not a huge risk until big data analytics gave us the tools and techniques to be highly accurate with our predictions. 

        To sum up,  it's no secret that data privacy is a huge concern for companies that deal with big data. A huge privacy issue that you probably have not heard talked about enough is that you know more about people than they know about themselves. Big data analytics introduce the ability to know so much about somebody that it's frightening. It's your oracular responsibility to disclose your powers and subsequently allay their inescapable concerns. Be very open and transparent about your business with those that you are analyzing, without giving away the corporate secrets that keep you competitive. If you are in the business of big data, start owning that responsibility today by organizing an outreach program.

Anna
D0708735



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