Big Data Is Changing The Way People Live Their Lives

Big Data Is Changing The Way People Live Their Lives
Name: 李昀真
Student ID: D0740725
Link: https://www.forbes.com/sites/forbestechcouncil/2018/05/16/big-data-is-changing-the-way-people-live-their-lives/#227be10c3ce6

Big Data plays an important role in our daily lives, in this article, it tells us why the Big Data is such a big deal, and how it impact our daily lives. Several ways that impacts our lives are listed below.

 A Customized Entertainment Experience Just for You

 Data on the kind of entertainment we such as music, videos, and movies can be analyzed, and the insights derived from it can be used to create unique experiences for us. This phenomenon is best reflected in the music streaming service, which can handle crowd-sourcing data and data extracted from its library to provide us with the most suitable playlists. The playlists and video recommendations provided mean that we don’t have to browse millions of songs and movies to get the entertainment we like. Big data completes our choice for us.

A Much-Improved Online Shopping Experience

 We all know that it is difficult for us to find a product that meets our expectations online. Online retailers can use big data insights to send personalized purchase recommendations for products to avoid trouble. In addition, there are additional benefits of credit card security. Big data enables online retailers to detect fraud and protect user information.

 Big Data Contributes To Our Safety

 In view of the relationship between big data and security, the impact is much more indirect. The insights derived from big data can be used to predict when and where crimes may occur.The information provided can help police to determine where to station their officers as well as when.




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