Big data in our daily life

D0780865 李佳禎
reference:https://blog.bismart.com/en/big-data-is-everywhere

In this article, we can know more about the applications of big data in our life.
First, about the mobile apps and GPS, big data allows for the continual improvement of mobile mapping. Since the Internet of Things is something that improves the more it is used, with the introduction of more mobile apps and more smartphones as well as the liberalization of telecom grids, the amount of Big Data that goes into providing accurate real time directions is staggering.
Second, about the online shopping, we do a lot of sopping online nowadays. A shopper’s online profile only gives the retailer a fraction of the information that will allow them to optimize their offerings. By tracking clicks – the retailer can begin to form a more substantially useful purchasing profile. 
Third, the urban planning, underground systems can track the flow of passengers in real time. This can be from data from ticketing systems when people enter or exit a train. Transport operators can use that information to determine peak ridership times. Then, they can adjust the number of cars available on the tracks in certain areas at certain times of the day. Delays or accidents can also be reported, and communicated in real time with passengers so they can adjust their travel plans accordingly. This is particularly useful in cities where large events happen on a regular basis.
Then is the trend of wearing a device, wearing a device that monitors our activity and sleep is great to keep on top of our health and fitness. Before we had to write things down in journals to remember what we ate, or how far we walked. Now with technology changing our lifestyles, we can track ourselves to ensure we maintain healthy habits.

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