Big Data Implementation: Roadmap, Challenges and Benefits

Big Data Implementation: Roadmap, Challenges and Benefits

Big data is a very large and diverse set of information which is constantly growing, it can be structured and unstructured, the first type is organized in databases and data warehouses, the second type it is also known ans raw information because it has no format or model to follow. There are a lot of potential sources of information.

Big data analytics implementation strategy
Big data can be companies most valuable resources but it is not useful until is identified, gathered, managed and analyzed.

Focus on customer-centric outcomes
Prioritize your customers, provide better services and increase the customer retention rate. 

Keep the entire company in mind
The analytics strategy should not be focused on one department or section of the company but it should fit all of them instead. It should fit the vision of the company and its already existing strategy.

Start with the data that is already available
It may provide you with  short-term results but is a wise decision because it will save you some funds and get familiar with how to work with big loads of data.

Invest in big data tools and skills for implementation
The number of tools are increasing so in order to create a strategy 

The road map of the analytical Big data implementation process
1.Find a team and a sponsor
2.Identify data sources
3.Connect data sources to your clients
4. Incorporate data hubs
5.Connect clients data to your company process
6.Don't forget testing

Important questions to answer before big data implementation
Big data means a lot of information so in order to help you to see what information is useful, shape the project and reduce costs you need to answer this questions:

  • Which data is relevant for the project?
  • Which data doesn't meet the relevance/importance requirements?
  • Is the data in rest? (data stored in any digital storage)
  • Is the data in motion? (through the network)
  • How can the data help you to achieve your goals? How can it serve you?

Develop a big data platform that works for you 
In order to make it a solution you may need to combine several tools and utilities for managing and analyzing the data. There is no universal platform but you can create your own in which you must fit your company strengths.

Benefits of big data implementation
Working with a lot of data may seem time consuming, costly, complicated, etc. But it will provide you with an opportunity to make your business more successful and profitable; you will get to know your customers better and what are their needs and this will help you to customize and adapt your products to meet them and finally it will help you to improve your marketing strategy. All this factors lead to a better business increasing the number of clients, better retention rates and higher profits.

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