BENEFITS OF BIG DATA FOR FOOD AND BEVERAGE INDUSTRY

Blog#5：BENEFITS OF BIG DATA FOR FOOD AND BEVERAGE INDUSTRY
Name / Student ID:：Sharon 林易宣 / D0740755
Source：
https://www.goodworklabs.com/benefits-of-big-data-for-food-and-beverage-industry/

Food and beverage are both indispensable industries in every country. What if you learn how to collaborate big data into your career, it would get a great amount of benefit. There are some advantages which they could earn from, like improving operational efficiency or better knowing of product correlations.

If you are restaurant’s owner, you can’t satisfy with the existing state of your sales, you need to also investigate your competitors. Using data analytics to track competition’s growth, analyze customer’s preferences within the peer industry. It would be an opportunity to get a competitive edge for better marketing or promotion.

        Change to another position, if you run a grocery store or supermarket, every departments in your factory need to be used with this technology. For logistics perspective, POS system has the ability to integrate with your data or analytics could get the results for best-sold products, knowing how quickly this product would leave the shelf when they need to be restocked again.

After exploring more benefits from big data, it could also enhance sales and marketing tactics, like what article mentioned, “ if the sale of a particular type of food on a discount in a region gets monitored, the data collected can be analyzed in terms of profit and an increase in the purchase of this specific product.” For a better forecast, you could know the details within your business, then organizing or planning a long-term plan without delayed project. Being the most advanced sales boosters, it must improve your capacity for your own business.

Comments

  1. 廖貞傑June 26, 2020 at 8:22 AM

    Big data analysis not only use in the high technology industry but also in the food and drink industry. The food and drink industry is very important too because we can not leave without both of it, these two industries are very important to our daily life.

    Food and drink industry can also assimilate into big data analysis, with big data analysis help food and drink industry can increase their operation and production efficiency, and that food and drink industry companies can know more about their products. Big data can not only use in the food and drink industry but also in the restaurant. The restaurant can collect which cuisine the customer love the most and which cuisine that customer did not like it and change the taste that customers do not like. After changing the taste of the dishes that customers do not like, they will order it more often and the restaurant revenue will become higher.
    About supermarkets or convenience stores with the help of big data analysis, they can improve logistics. The way that the truck goes can be more ‘’ smart’’, avoid the road that may have traffic jams, and decrease the total distance of the route and the time.

    Thanks for Sharon share this article, with this article I have know more about the connection about the food and drink industry with big data analysis, and I hope in the future, these two industries can use big data to improve their stores. We can look forward to that future.

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