9 incredible ways data analytics is transforming airlines

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Introduction

Big data analysis greatly affects our lives, and not surprisingly the aviation industry is included. Aviation industry data is transforming airlines from pre-flight to post-flight operations, including ticket purchase, seat selection, luggage, boarding, ground transportation, and so on. With the help of big data, the customer no longer uses traditional methods, such as booking a flight by phone or going to a travel agency for a better price. Now practitioners can through real-time access to the data to improve the sales. First of all track customer needs in real-time in order to promote customer experience. In addition, adopting a clearer approach to improve operational efficiency and performance. Ｒecently there are many complicated situations in the aviation industry, such as globally uneven playing field, revenue vulnerability, an extremely variable planning horizon, high cyclicality and seasonality, fierce competition, excessive government intervention, and high fixed and low marginal cost. The benefits of big data include current and future market demand analysis and forecasting, providing directions for formulating improvement strategies, a clear understanding of factors driving the aviation industry, and monitoring market trends. If you can make good use of its technical applications, it will effectively reduce operating costs, provide better services, lead the market competitiveness, and obtain higher profits and value. The followings are what the big data exactly transforming airlines.

1. Increase in airline revenue

2. Smart maintenance

3. Cost reduction

4. Customer satisfaction

5. Digital transformation

6. Performance measurements

7. Risk management

8. Control and verification

9. Load forecasting

Conclusion

Artificial intelligence and big data analysis will change the customer experience and other services provided by the aviation industry. By 2020, more airlines will incorporate more artificial intelligence technology include real-time predictive pricing offers, air travel experience to chatbots, and so on. Big data provides a more diverse and comprehensive analysis to help airlines understand customer preferences and behavior patterns and predict their needs. In this way, creating, understanding your own deficiencies and improving will create more performance.

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