5 Ways Big Data Affects Your Personal Life: What Does This Mean?


Blog#10: 5 Ways Big Data Affects Your Personal Life: What Does This Mean?
Name: Aileen 蔣慧玲
Student ID: D0726917

Big data has become an important role to help companies collect, examine and make use of a large amount of data to better improve our everyday lives. Here are some ways big data is used in our personal lives,

1.      Online Shopping
Big data helps online retailers to target the right consumers by collecting data from their consumers and analyze their browsing history. After analyzing their customers, it then suggests items that suit best with the customers’ interests.

2.      Music Streaming
Music streaming services collect customers’ information based on the types of music that their users listen to. Big data helps them collect this information and then provide them with a personalized playlist.

3.      TV Streaming
For example, Netflix uses big data to determine what kind of television shows and movies to make by following what their users watch. Netflix determine which actors, genres, directors, producers and concept are popular among their users around the world. They also provide rating by using the help of big data.

4.      Fighting Crime
Big data also help police determine when the next crime scene is going to happen. They use “predictive policing” to analyze the areas with the highest crime rates. This makes the public a little safer and helps them save money on wasted efforts.

5.      Health Care
Big data can enhance the healthcare management system by allowing hospitals, doctors, and other health practitioners exchange and shares information for better research, new treatments, and patient-based care. Other than that, people can use apps to track their heart rate, sleep patterns, distance walked, and other important health measures.

In my opinion, our lives are getting better with the existence of advanced technology. Make sure that people are using it and of course never misuse technology for bad things. Technology are invented to help people’s lives not to ruin them.


Comments

  1. willy erico謝洪標June 4, 2020 at 7:03 AM

    Willy Erico謝洪標
    D0726476

    I think this is really great article to read because it is really important to know how Big data is used in our personal lives. Big data is a field that treats ways to analyze, systematically extract information from, or otherwise deal with data sets that are too large or complex to be dealt with by traditional data-processing application software. Basically, Big data is used to make our life more efficient and effective, we cannot say we can live without big data because the fact is Big data is already appear in our lives. For example in the article Aileen said Big data for online shopping, in my opinion, Big data is really important in online shopping for the seller to get more sales, for example if we want to do advertising, we can just directly go to facebook ads because besides for advertisement, we can choose really detail for targeting our target market, for example if our target market is teenager around 15-18 years old, Facebook ads really can do it, so, the advertisement will go to the teenager around 15-18 years old based on the data that Facebook have. But it is not free, you need to pay for it but I think it is worth it. Also, for the streaming, the platform can give recommendations for movies or music based on our watch or song history. And the important thing is Big data is really useful to support health system, to improve the health system in every place. Thankyou Aileen to publish this article, it is a great article.

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