Top 10 Big Data Trends in 2017 for Financial Services

Name: Sally 何昕朣  Student ID: D0740993
Blog6: Top 10 Big Data Trends in 2017 for Financial Services

In the post-digital era, companies have gradually grasped the overall information from financial statements to big data analysis. It is not that the financial statements lose the function of reflecting the operating status of the enterprise, but that the financial statements are based on the characteristics expressed and exposed under the general accounting standards and are information for a single point of view; in order to be able to grasp more oriented information, general enterprises use development performance management reports as Reinforcement methods.

The traditional financial report and management report analysis mostly rely on the logistics and accounting related units to do data statistics and Buda of business results; but in the field of big data analysis, because the topics explored by each analysis topic are closely related to the front-line business, the data analysis is Extending forward, it will be changed to jointly by accounting and marketing units. Common analysis topics include: customer consumption behavior, precision marketing, customer satisfaction and churn rate, social opinion and online voice, service differentiation, distribution cost optimization, management cost optimization, risk identification, market environment and trends, etc. . Relevant units will also face the functional needs of compound cross-border talents: how to cultivate the ability of data analysis and opportunity mining based on the existing professions.

The process of big data data analysis emphasizes a positive cycle. The most important thing is that the organization can develop a defined scope and management foundation based on data analysis in the process, and gradually shape a data-based analytical culture. In addition to the basic financial statements, enterprises can digest and access more comprehensive information through the improvement of big data analysis capabilities, which will be the most reliable tool for maintaining the advantages of the enterprise.

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