How Big Data is impacting the e-commerce industry


How Big Data is impacting the e-commerce industry

Link: https://yourstory.com/2016/11/big-data-impacting-e-commerce-industry?utm_pageloadtype=scroll
Nowadays, people tend to buy stuffs and look around many products they prefer on the Internet especially on E-commerce platform. Thus, many firms predict that using big data on E-commerce would be the next generation because it helps them to deal with many things.

First, big data helps firms to predict trends like analyzing what products are suitable for customers. Also, it predicts which product is going to be hot sale. Besides, it provides us customer’s shopping pattern which is very crucial for firms to make decisions.
Besides, the personalized offers and recommendations are very crucial to our life. Nowadays, people prefer to have more personal experience and unique style which is different from others. Thus, if we use big data to allocate customer’s preference and hobby. We can focus on every customers and offer them many creative products. 

All these stuffs are the application of big data analysis. From past to presence, there are so many data set we can use, so if we can use the big data technologies to track preference that would be helpful for companies to target audiences. Their behavior of buying products are also very important. Their behavior of buying products are also very important, which can benefit firms to design new products and come up with new business model.

Furthermore, big data helps to make the optimal prices. Setting suitable prices is a tough for firms. If it too high, it will decrease the number of customers. If it too low, it will deduct revenue. Thus, big data analyzes many data of prices and give us the best prices to be set.

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