What is Big Data in Healthcare ?

Title:  What is Big Data In Healthcare?

Blog #4
Name: Devina
Student ID: D0731576
Source: https://www.evariant.com/faq/what-is-healthcare-big-data
Written by: Evariant website

The growth of healthcare big data comes in response to the digitization of healthcare information and value-based care. Healthcare big data is processed by machine learning algorithms and data scientists, which refers to collection, analyzing, and leveraging consumer, patient, physical, and clinical data that is too difficult to be understood by data processing. Here are some benefits of big data in healthcare:

1.     Full focus of consumers, patients, and physicians.
2.     Advance care personalization and efficiency with enhance the patient profile
3.     Recognize the geographic market with a high potential for growth.
4.     Tracking physician preference, referrals, and clinical appointment data
5.     Boost healthcare marketing efforts with information about consumer, patient, and physician needs and preferences.
6.     Offer straightforward identification of patterns in health outcomes, patient satisfaction, and hospital growth.
7.     Improving care efficiency, effectiveness, and personalization.

The vast amount of data available, growing healthcare costs, and a focus on consumerism, these 3 major shifts in the healthcare industry making big data become more influential in the healthcare system. These challenges turn into opportunities to provide personalized patient journeys and quality care. First, the increasing volume of healthcare data, vast amounts of data sourced through wearable technology, mobile applications, digital marketing efforts, social media, and more. Second, growing healthcare costs, with the collection and analysis of large amounts of data, healthcare organizations will find quantifiable ways to improve efficiency. Last, the desire for personalized care, customers want the convenience to which health systems must improve.

There are some challenges that healthcare big data will face:
1.     Billing system is fragmented and dated
2.     Patients do not have unique patient identifiers
3.     Diagnosis and procedure codes can be unclear
4.     Claims data is highly inconsistent
5.     It’s difficult to identify the referring physician

Comments

  1. Jacqueline ViviJune 2, 2020 at 9:55 PM

    吳彩麗
    Jacqueline Vivi
    D0732325
    Comment #1

    Healthcare is something that everyone with no exception needs and will keep on using throughout their life. If we keep the data of all the individuals without the help of big data, then there will be a lot of mistakes and inaccuracy. Therefore, I agree that big data is really essential as it can collect data more precisely and also make things easier. Every individual would of course want their health to be handled focused on their own individual state and big data is here to help make it a reality.

    Devina is correct when she said that this can be an opportunity to take healthcare to a whole new innovative state. Everyone has different health problems and now we can input all the data needed and we can refer to possible diagnosis, medication, etc, to each individual.
    For the patient, this can also be beneficial as we can see the type of hospital, staff, doctors, and environment that is suitable for us by looking at other health outcomes, patient satisfaction, and the hospital image. We can also easily track physician preference, referrals, and make appointment.

    For hospital, this can be a way to find quantifiable ways to improve efficiency. For example, reduce cost, implementing digital marketing efforts, social media, and many more. I believe that healthcare will improve tremendously in the incoming years. Overall, this is a very interesting and educational blog. I hope that this can reach many people as it helps me understand the importance of big data in the health industry. I look forward to many other ways where big data will improve healthcare in the future.

    ReplyDelete

Post a Comment

Popular posts from this blog

How Big Data Can Boost Weather Forecasting

張岳庭 D0741017 Source:  https://www.wired.com/insights/2013/02/how-big-data-can-boost-weather-forecasting/ Considering the number of variables involved and the complex interactions between these variables, weather forecasting has always been extremely challenging. The significant increase in data collection and processing capabilities has greatly improved the ability of weather forecasters to pinpoint the time and severity of hurricanes, floods, snowstorms and other weather events. Globally, more and more evidence of climate change is prompting governments and scientists to take action to protect people and property from its effects. But to take effective measures, they need to know more about the weather-from everything that will happen tomorrow to what will happen next year. According to the professor of economics and finance , Alan Anderson, PhD , “Example of an application of big data to weather forecasting is IBM’s Deep Thunder. Unlike many weather forecasting systems...
Read more

How Big Data is Changing the Production Industry

Blog#4 : How Big Data is Changing the Production Industry Name : Aileen 蔣慧玲 Student ID : D0726917 Source :   https://www.productionhub.com/blog/post/how-big-data-is-changing-the-production-industry Information technology plays a major role in Hollywood. Producers have to use big data analytics to get the right consumers and communicate with them well. Big data technologies will help filmmakers figure out the best ways to share their ideas and deliver messages, develop movies and content that involve ethical and societal issues. Therefore, information that we can get from the help of big data can help filmmakers make key decisions. Big Data is Changing the Production Game Big data technology can help filmmakers to connect and engage with consumers more directly using social media, mobile devices and traditional advertising outlets. Using this technology, producers can develop promotions that reaches the right consumer at the right time. It is not enough just to mainta...
Read more

Big Data case study: 5 relevant examples from the airline industry

D0740712 Connie  吳霈晴 Website: https://blog.datumize.com/5-relevant-examples-of-a-big-data-case-study-from-the-airline-industry With the summer vacation coming, travel is the one that people love to do during vacation, especially long vacation, going abroad may be the first choice for many travelers. So this makes me think of what is the relationship between big data and airplanes? How will it apply on the airline industry? This article tells about the benefits of big data on airlines, which covers three main advantages. 1.      Smarter maintenance 2.      Safer flights 3.      Improve service The first one includes the fuel of airplane, by analyzing and predicting, the article takes some specific airplane company as an example, giving the real number and how much they save the cost. Second, safety. Like this kind of transportation has a higher risk to take, if have the big data’s help, th...
Read more