The Benefits of Big Data: Targeting Customers


The Benefits of Big Data: Targeting Customers

Link: https://www.cloudoptik.com/the-benefits-of-big-data-targeting-customers/

The article talks about the application of the big data on business. Big data is the mix of the digital information in sophisticated datasets. We use big data on many industries, and also used to improve services and global trends. Besides, it help us to make the decision.

Big data accumulates many data from past and now and put it into the business model system to train the data and finally offers us the optimal results. Companies uses big data to modify their marketing strategies and the experiences. Companies have attached great importance to the issue on targeting their customers because of knowing their preferences is very important to provide the best services so that they can earn more profits.

Big data can let you the real time information of customers and their experiences also provide the pattern about them. The article uses Spotify as an example to illustrate it, they use customer’s history and provide them the best services next time. Collecting data is not enough, we have to analyze it actively, and apply this perspective to our target audiences. All of the process and choices are decided by ourselves.

Finally, added value is an important factor to success. As we use big data, we have to consider the effect on product value. Is it worth to create other helpful effect to the customers? Thus, using big data brings us the insights to let us target customers more accurately. Then, we can have longer relationship with them, this is the application of big data in target customer realm.

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