Six Big Data Use Cases for Modern Business ( E-COMMERCE PART)

May29,2020
陳玠甫 D0778594
website:https://www.searchtechnologies.com/blog/big-data-use-cases-for-business
website:https://transbiz.com.tw/amazon-big-data/

In the first website, there are talking about six big data use cases for modern business, and one of the case is E-Commerce Personalization, so I was thinking that Amazon will be the best example.

Amazon uses 2 billion users of big data, through predictive analysis of 1.4 million servers, 1 billion GB of data to promote sales growth, and gradually track all consumer behavior on websites and applications to gather the most information.Big data is the core of Amazon.Used to ensure personalized recommendations to customers, price optimization, target customer groups, etc.
These datas let Amazon have a closer relationship with the customer, for example: wish list, recommendations, shopping history, people who buy the same products also see what products, products you have ever viewed.

In order to make more profit Amazon really make efforts on personalized recommendation.By analyzing big data to recommend to consumers what they really want to buy, and what they are really looking for, they can increase Amazon's revenue by 10-30%.The calculation method in the cloud covers multiple factors. For example, before recommending products to consumers, you must choose from the consumer's shopping history, the history of browsing the web, the influence of friends, specific product trends, popular advertisements on social media, and similar shopping. Consumers of behavior will wait to increase the trade-offs. In order to provide consumers with a better shopping experience and better service, Amazon is constantly improving the way of calculation.

Big data is widely used in various businesses, it is important for us to know how it can strengthen and support our work, business, company.

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