How retailers are using big data to their advantage

Name: Joanna
Student ID: D0711965

 Blog#1: How retailers are using big data to their advantage
Website: https://insidebigdata.com/2017/01/21/how-retailers-are-using-big-data-to-their-advantage/

Big data is an important tool to help in different industries. In the business world, big data analytics is one of vital tool which can help predict the customers’ wants.

It is important for retailers to know and understand their customers, by big data in retail, retailers can know what customer will like and buy in the future. 
If customers do online shopping, retailers can look through what customers are interested in, and add into the cart. Or even if the customers buy in-store, retailers can sometimes use the camera on your phone to know which area of stores do the customers visit. All in all, these all help retailers to predict what customers will buy.

Big data helps retailers to stop wasting money by producing what everyone wants and what is the dead-end product. Furthermore, it helps in sale pricing either, so they use the data last year to see what attracts customers.

Big data are used in different aspects. For retailers, it helps to let them understand customers, predict the demand, know the market trend. These all help retailers to decrease the wastes and provide customers the right products at the right time and the right money. But for customers, I think it’s a bit of no privacy. Retailers get all the information from customers by their Internet behavior or even camera on customers’ phones. In conclusion, big data has both advantages and disadvantages, it depends on how you look at it.


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  1. D0740769June 25, 2020 at 2:21 AM

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  2. D0740769June 25, 2020 at 2:22 AM

    The effect of information science has been felt over a scope of enterprises, and this reality develops more clear than any time in recent memory when we think about the innovation headways. At the point when we investigate the retail business, most entrepreneurs who have been speedy at consolidating the rising innovations concur that it helped them hop to the steerage of the commercial center. As the retail part endeavors to remain mechanically applicable while fulfilling client needs, information science has developed as a lifeline that can be utilized to foresee patterns and settle on educated choices. The capacity of information science to imagine client conduct has empowered the retail business to predict client different preferences and has taken the abilities of retailers past simple information assortment and investigation. By fusing the correct instruments and procedures, organizations can now productively use the experiences to impact the choices of purchasers through hearty correspondence. For instance, conduct examination, which is significant in each industry. Client bits of knowledge assume a basic job for associations in building up a nearness in the retail business, empowering them to accomplish better change rates, customizing efforts, expanding income, turning away client beat, and bringing down client obtaining costs. Another field we can take a shot at is suggestion for clients. Information science can be utilized for prescient investigation, empowering proposal motors to conjecture the prerequisites of the client. Suggestion motors permit organizations to build their deals as well as to impact the choices of clients. The outcomes offered by proposal motors will in general change as per purchaser conduct, streamlining the results through synergistic or substance based separating.

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