How Data Science Adds Value to your Business

 D0741017

張岳庭

Source: https://insidebigdata.com/2018/08/25/data-science-adds-value-business/

As we know that the development of big data provides humans, or we can say as a company, it brings a lot of advantages. But how does it add value? What benefit does it provide?

This article shows some examples for us to understand and know about what big data provides. Better decision making with quantifiable evidence is one of value that big data add for companies. According to the article, “With this, businesses can learn which solution to take for the best possible outcome and be prescribed logical, best-case scenario actions to take to improve performance. Plus, by recording performance metrics and analyzing them over time, your company becomes smarter and more efficient at making decisions based on recurring trends.” This means that using big data we can make decisions more accurate and predict our target in the right direction. Surprisingly, we can also use big data on training staff. According to Robin Singh, “By pulling hard data and providing the statistics and facts for employees that they can access anytime, you are creating a smart, savvy team that can use these insights to drive more business.” As I mention before that companies predict the target market or we can say the target audience is one of the essential functions of big data. Noticed by the author Robin Singh, “By using data science with the information your customer provides, you can combine data points to generate insights to target your audience more effectively.”

After reading this article, I very agree with the author if we take time and dig into the big data, it will be a great tool for any companies, and I did find out that every big data article had mentioned about the target market, how important it is!

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