How Big Data is Changing the Production Industry


Blog#4 : How Big Data is Changing the Production Industry
Name : Aileen 蔣慧玲
Student ID : D0726917
Information technology plays a major role in Hollywood. Producers have to use big data analytics to get the right consumers and communicate with them well. Big data technologies will help filmmakers figure out the best ways to share their ideas and deliver messages, develop movies and content that involve ethical and societal issues. Therefore, information that we can get from the help of big data can help filmmakers make key decisions.
Big Data is Changing the Production Game
Big data technology can help filmmakers to connect and engage with consumers more directly using social media, mobile devices and traditional advertising outlets. Using this technology, producers can develop promotions that reaches the right consumer at the right time. It is not enough just to maintain a presence on the internet, filmmakers must develop strategies to deliver value, quality and viewing capabilities through multiple distribution channels.
Technology is Expanding How Movies Get Produced
Big data, internet and technology are changing the way producers finance movies. For example, filmmakers are investing in cryptocurrency to fund filmmaking enterprises. Even startup production houses are using cryptocurrency to finance their film projects.
Big Data Helps Filmmakers Reach Consumers Easier
It is time for filmmakers to use predictive models to help them forecast audience behaviors. With the abundance of data available in social media and other channels, Hollywood executives can determine the right time to release a movie. Information that can be found using big data technology can help producers to choose their marketing strategy and promote in the right way and at the right time.
To sum up, it is important for people in the film industry to learn how to use big data because big data technologies will make people in the industry easier to make plans, provide a solution, make a decision and achieve their goals.

Comments

  1. Josee D0569966June 21, 2020 at 10:15 PM

    This article is quite interesting. Big data allows for producers to give their audiences exactly what they're looking for by providing easily accessible information. Through the use of social media, producers can build close relationships with their customers and viewers by doing research and using social media to find out their customer needs.
    I had no idea that producers and investing in cryptocurrencies to finance film making enterprises.
    Yes, it is true that more people in the production industry need to be educated about and familiar with the use of big data as it important in producing the best films.

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