Disney: Using Big Data, IoT And Machine Learning To Boost Customer Experience

Blog 2

Title : Disney: Using Big Data, IoT And Machine Learning To Boost Customer Experience.

Name : Lusiana

Student Id : D0731621

Link : https://www.bernardmarr.com/default.asp?contentID=1169


        This article talks about the secret between one of the most popular entertainment industries, Disney. There is one significant move behind the successes of Disney. The answer is how Disney uses big data for improving every visitor of their parks.
In 2013, Disney finally launched their MyMagicPlus progam with additional magic band after a long time of developing and testing. The magic band is designed with RFID technology and a long-range radio which communicate with the user data. Later on, the data that is collected from the band is used by Disney to help them find out what their client wants and needs so they can give the best experience for their visit in the parks. The bands have a lot of different function such as the entrance passes, hotel keys, credit cards, fast passes to the rides and many more. By a simple swipe of the band across the sensors, it will automatically let the Disney cast member to know where you are, what you’re doing and what you need.
The main purpose of the development of magic bands is to enhance every people’s experience while visiting this park so they can have the most amazing memories there. One of the features allow the visitor to minimize their waiting time for their rides or attraction which is important for Disney. When each guest swipes their band at a ride, the operation team will receive a vital intel. Then, the operation team can make a decision whether to adding more staff or incentivizing guest to head to another ride or attraction.
Lastly, Disney also uses neural network to identify their audience’s reaction. These help the companies to quantify how a film is working on granular scale. To sum up, entertainment company will continue using big data to improve their customer experience.

Comments

  1. Kelly June 1, 2020 at 7:36 AM

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  2. Kelly June 1, 2020 at 7:40 AM

    First of all, I think that Lusiana choose an interesting topic. As a fan of Disney itself, especially their theme park that makes the “Most Magical Place on Earth”, I have learned something new from this article. I just noticed that even on a place where people having fun, having an enjoyable time with their loved ones, Big Data is essential there.

    So, based on the article, Disney World launched its MyMagicPlus program in 2013. Since then, every guest who gets in the Disney World will gets a MagicBand. I think that MagicBand was a good innovation because it is equipped with RFID technology and a long-range radio that communicate with thousands of sensors with real-time data that will give customers a whole new incredible experience.

    Besides helping Disney as an enterprise that wants to have their customers’ data so they can analyse it to predict revenue and growth, I think that MagicBand also helps visitors a lot. Using this technology, we will easily know the duration of waiting line for the rides and attraction, the system will also know our profile, our favorites rides and things, and even to pre-orders dinner from the hotel room.

    In my opinion, this article sums up that in the near future, Big Data will be likely to dominate all sectors in the world. Proves that Big Data is making life so much easier and improve customers experience by making everything more effective and efficient. People don’t have to collect all the data from many sources, mixing it up and analyse it one by one, but in a short amount of time, Big Data will do it better and conveniently.

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  3. kevinJune 25, 2020 at 10:02 AM

    Disney is no exception. It strives to combine innovation and big data to collect a large amount of available visitor data through technology to further improve the method of strengthening customer adhesion and revenue. At the same time, it uses incentives and combined packages to provide incentives to capture tourists And strengthen the experience.
    For example, in 2013 Disney developed a smart service system, integrating three parts: website, mobile phone application and magic bracelet, to form a typical Internet of Things system. After the launch, Disney can generate a large amount of real-time data through the wearing of magic bracelets by tourists. Through these data, it can not only help Disney balance the passenger flow in the park, but also provide personalized services for tourists and send mobile phone messages in due course. Or notifications, providing some reminders, discounts, recommended rides and other information that tourists may need. Even Disney will bring you surprises at any time. Perhaps you will call out your name and send you birthday wishes and so on while you are watching the show.
    On the other hand, the Disney Group has increased the chances for tourists to revisit by adding new themes, entertainment facilities and attractions. In order to accurately position the market and increase the number of tourists, continue to strengthen big data training, and through the application of technology, collect and analyze the available tourist data, to further accelerate business efficiency, increase revenue, and release cash flow for reinvestment operations.
    With the frequent investment of enterprises in domestic and overseas markets, IP has also become the focus of investment of enterprises. IP is ubiquitous and corporate operations are being used. How can companies combine big data systems to create a set of analysis models to help companies understand the core value of IP and make full use of it? The issues faced are also the key to maintaining the competitive advantage of enterprises. Until now, the Disney Group continues to inherit classic fairy tales and continues to shine in our next generation.

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