Big Data: Shaping the Future of the Media Advertising Industry

In the past few years, big data has huge business opportunities. Its influence can be realized in every industry including the media industry, especially in advertising operations.
As advertisers use big data analytics at the right time, the platform, Kequn provides what they want to know. Using the data collected by big data, advertisers can understand the needs of customers and obtain content that customers are interested in through social media.
The most famous example is that YouTube uses statistical information to provide users with information they like. The information collected enables YouTube to understand which video viewers like the most, which devices are used for streaming, and the duration of watching specific videos.

Improved Targeted Advertising

Companies are using big data to understand preferences to provide in-depth customer insights, such as when to watch advertisements and at specific times. Increased viewability helps ad operators target ads at specific times

Big data provides you with relevant advertisements based on your recent browsing history or your favorite items, allowing you to watch further.
Since the future of the industry depends on the integration of digital solutions and analytical solutions, we will study how big data shapes the advertising operation prospects of the media advertising industry.

However, Big data is like a Double-sided blade, it collects your data provide you relative advertisement and information. In the same time, it may involve personal privacy problems. People should beware about the problem caused by big data.

Comments

  1. henryJune 19, 2020 at 8:39 AM

    Through the rapidly development of information technology, our life couldn't without these 3C products, especially the mobile phone. As a teenagers, we contact various of social media platforms like Facebook, Youtube and Instagram. The platforms which has high view rate can effectively attract advertisers, it's a crucial business to company. Thus, big data would play an important role in this business model, letting advertisers know what's consumers really want and opportunely provide your products.

    In my experience, data analytic really do help customers find relative products and develop new scope of different fields when you have less choice, it reduce our searching time and increase the sales. Nevertheless, I agree that you must be cautious on personal information leak when you registered on website, protect your own rights is the first thing you need to be aware on internet.

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