Big Data and Museums

Big Data and Museums


https://www.museumnext.com/article/big-data-and-museums/

Today, when people step into the museums or art galleries to visit the artwork, while the museum is making you into a part of the database in a scientific way. When you stare at the work, the work is also staring at you.

Museums install Beacon around the hall, the system can send you the detailed information of the artworks nearby. In exchange, the visitors' visiting route, including how long people stay in front of a certain painting or just skipping a whole floor, will contribute to the database. The museum will know what exactly the visitors are paying their attention to,what kind of exhibits they prefer to see. All this can bring visitors a more customized experience. The museum can send different exhibition messages to different people according to past records, and explain the paintings or the sculptures in different ways for different people.

Big data provide insight between museums and visitors and further facilitates the corporate between different industries. More and more museums are devoted to data science. Through big data, every visitors own the power to decide the future trend of the museums and galleries. Although there are benefits of applying big data, the privacy issues caused by the collection of personal information certainly have the same controversy in the museum.

Not everyone enjoys the tendency of museums gradually being overtaken by the digitized network. The motivation for visiting the museum is not the same as that of visiting the supermarket. Maybe people will be happy to receive coupons by the supermarkets, but if they are using the same method on tracking visitors' preferences, it may limit the fun of exploration.

Comments

  1. D0721674June 21, 2020 at 9:23 AM

    D0721674
    Thank you for the article sharing. That is a interesting article for me because I have never read anything about data usage in museum. So the content really widen my horizons. Such as talking about big data at The British Museum. British museum receives many tours in a years and it is the most popular attraction in UK. Which means that they are able to collect a lots of data. So how do they collect data from consumer? They are not talking about doing survey, that just to low class for them. It is more scientific. I think you do have a really great description about that. When people are appreciating those artwork, it is also keeping a close eye on peoples.Via audio guides or interactive exhibits. For example, beacon helps the museum read their audience. People’s preference and interest may influence the decision making of next exhibition. And beacon records useful information, such as how long do people stay at the some area. So that they can know which type of work can able to attract more people. Data analyzation is always the best way to optimise performance. And for the privacy problem that you had mentions. I don’t think it is a threat. In my point of view, museum may only collect people's behaviour in the museum or reaction to artworks. It is the same meaning as a CCTV to record peoples behaviour in the shop. It would not able to get any important individual information. Therefore, there is nothing to worry about.

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