Big Data Analytics: The Right Tool for Mobile App Development


Thidarat Jansaman 李曉棠
M00808869


Blog 3 : Big Data Analytics: The Right Tool for Mobile App Development

Website : https://www.dataversity.net/big-data-analytics-right-tool-mobile-app-development/


The blog described about Big Data plays a significant role for developing mobile application and Marketing. Especially, these are some examples that this blog have mentioned;

1. Helping to understanding the audience
    Big Data Analytics can use to help insights collected data from different source, classify data in different categories, and predict the following steps by collected data.

 2. Increasing success rate in the international markets
    Big Data provides a classify data with locations, gender, etc., thus, it help mobile application developers to easily target consumers by having an idea of consumers from other countries respond to mobile application.

 3. Assisting in enhancing the performance
    Big Data helps developers to observe and evaluate engagement from each page or feature, and deal with the interruption the performance of application. Therefore, they will have a great idea to enhance the application's performance.

 4. Offering real-time data
    Big Data Analytics provides a real-time data that give developers and marketing staff to observe data trends and make a quicker decision to predict the market trend and campaign, so that can help them making higher profits form this data.

 5. Scaling up application revenue
    Big Data has all collected data from user's behavior, such as the needs, the expectation, so developers will realize that what strategy will help them to increase their application revenue.

 Moreover, this blog talked about the top brands that use Big Data Analytics to serve consumers with best services. For instance, Amazon use it to analyze time period with maximum traffic ans what products are highly searched. Moreover, Starbucks use it to determine the possibility of success in the location that they want to open branches. Thus, Big Data tools are helpful with using for determining cost efficiency, managing time and analyzing data.

 From my perspective, I have learn the important of Big Data that can help business to improve and develop mobile application which is very popular ways to collected the consumer's information with effective manner. Offering real-time data, developers can use this data to understand consumer's behavior and create effective strategies for updating the mobile application and increasing the revenue. In the marketing way, marketers can use this data to manage and provide effective promotion or advertisement of using application for response consumer's need no matter where they live, how old are they, or what they gender. Moreover, according to this blog, it said that nearly 73% of current companies are using Big Data Analytics for growing their business and this number still increasing in the future.

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