Amazon: Using Big Data to understand customers

Amazon has adopting an policy called “everything under one roof” model. However, the ranges of options are too huge that customer might feel stressed when browsing the website. This let Amazon become data-rich, with hundreds of thousands of options, but insight-poor, with no idea about what would make customer better off on purchasing decision for them.
To solve the problem, Amazon use big data analytics to gather information that create by customer from their purchasing and browsing habits. The more and deeper Amazon knows you, the website can show the things you may interested in or you preference.

Amazon,being the largest online shopping website, a company that earn the huge value in using big data.To stand on the biggest shopping website, it needs to deal with tremendous data per day.
Amazon not only record the information of transaction also record the buyer's preference, comment and the time they spend on browsing.
For a long time, Amazon has been through big data analysis, trying to locate customers and obtain customer feedback. Any result on website is depend on customer's consume habbit. For instance, target the customer and tring to get their feedback.

There are some ways that Amazon receive the feedback by using big data.
1. Goods recommend
Amazon recommend you the same type of goods from your formerly searching result
2. Goods prediction
Although this is not perfectly prediction because people's demand may chage by other external factor. However, it still catch people's preference and supply what you would interested in.







source: https://www.bernardmarr.com/default.asp?contentID=712

Comments

  1. Gary LaiMay 16, 2020 at 9:17 PM

    This article let me know how Amazon use big data to know consumer behavior, once the retailer knows what you might want, it can streamline the process of persuading you to buy it.

    ReplyDelete
  2. Leo MengMay 16, 2020 at 11:41 PM

    This comment has been removed by the author.

    ReplyDelete
    Replies
    1. Leo MengMay 20, 2020 at 7:50 PM

      This comment has been removed by the author.

      Delete
    2. Leo MengJune 1, 2020 at 10:52 PM

      Good article, from the comment and article I learn that Amazon uses big data tech to target customers as well as knowing what's their behavior. They also establish Amazon GO to implement their plan about big data. This is a whole new concept that changes traditional retail industry. Good prediction can offer their customers better products and recommends them other stuffs. Thus, I think we can have more interesting customer experience in the near future. Take Amazon Go for example, they use the application of big data to analyze customers’ behavior. Most importantly, customers do not need to pay money and even use credit cards. Instead, they use the big data techniques to scan customers’ identity. If customers take products, system will automatically record it and give customers products’ information. Amazon collects data from users as they navigate the site, such as the time spent browsing each page. Besides, the retailer also makes use of external datasets, such as census data for gathering demographic details. Amazon’s core business is handled in its central data warehouse. Also, Amazon has not offered many specifics on how their technology works except to say it is similar to driverless cars, which use sensors to create a real-time digital model of a roadway. Likewise, cameras and other sensors must create a digital model of the store that updates in real-time as items and shoppers move around the store. Finally, this article really explains how the big data works in the Amazon company as well as future retail industry.

      Delete
  3. TimMay 25, 2020 at 9:10 AM

    Great sharing, as we know that big data can help us a-lot on customers, and this can positively make company grow on the marketing.

    ReplyDelete
  4. jovanka haslimMay 31, 2020 at 11:50 PM

    good article and good sharing. this article is really educational for us because we can know all about big data. and we can know about the use of big data. i always use online shop like amazon and that online shop always know what i want to buy. sometimes i feel scared but now i know that big data always gather the customer information and browsing habit so that they will refresh the product that we looking for it. i can learn too from the article that big data always save our information sometimes we have to be careful about our data being stolen because we always put our credit card in the web. it is kinda dangerous that our credit card can be hacked. in this article we can see that amazon use big data technology to obtain customer feedback so that amazon can know that customer feel satisfy or no. good recommend is really helpful for the customer because customer always want the perfect product. they will looking for the product until they found the cheapest and the good quality. good prediction also good for the online shop like amazon even though they prediction always correct but sometimes customers always look at it again.

    ReplyDelete

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