Alibaba, Louis Vuitton, Samsung and others tackle fake goods with big data

May 14th, 2020

Title :  Alibaba, Louis Vuitton, Samsung and others tackle fake goods with big data
Blog#5
Name : Jevon Jerico
Student ID : D0708513
Written by : Lucy Handley

Alibaba has partnered with international brands such as, Louis Vuitton, Swarovski, and Samsung to launch a “Big Data Anti-Counterfeiting Alliance” 
Alibaba will provide them with technology to help them identify and remove fake goods, while companies in the alliance will provide intellectual property (IP) expertise. Alibaba claims to have removed 380 million online listings in the 12 months to August 2016, and closed down 180,000 stores from third-party sellers.

data and analysis are the biggest weapon against counterfeiting.

“Alibaba welcomes brands and other organizations in the creation of the world’s first ‘Big Data Anti-Counterfeiting Alliance.’ With our robust data capabilities, we are confident the alliance will accelerate the digital transformation in our global fight against counterfeits.” said Jessie Zheng, chief platform governance officer of Alibaba Group

Over 63 percent of the world’s confiscated fake goods originate in China and the United States suffers the largest proportion of IP rights infringements. The value of imported fake goods was $461 billion in 2013 – 2.5 percent of global imports, according to the OECD.

From their investigation, Alibaba has identified areas such as the Pearl River Delta and the Yangtze River Delta as the centre of counterfeit production in China. Alibaba claims to have helped Chinese law enforcement find 417 counterfeit manufacturer in 2016, up from 244 in 2015.

Alibaba sued sellers of confiscated goods for the first time in 2017, filing a 1.4 million yuan lawsuit against two sellers of fake Swarovski watches on its Taobao platform. The company has previously admitted to having a problem with fake goods. Founder Jack Ma has said that the fakes are of “better quality, better prices than the real products, the real names,” 

Comments

  1. yukiMay 31, 2020 at 11:25 PM

    This comment has been removed by the author.

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  2. Bradley NikolasJune 1, 2020 at 12:31 AM

    This article is very interesting. As we know, fakes good is worth $461 billion. This article provide me with how the big companies such as Alibaba, Samsung, Louis Vuitton and others are tackle fake good by using big data. And i just realized that 63% of fake goods are produce and manufacture from the mainland China. But i think you should add more information on how these companies such as Alibaba, Samsung, Louis Vuitton and other tackle the fake goods in the market. Fake goods is bad for their industries and bad for some of the customer, because they always "update" their quality to make the authentication process harder. Very interesting article overall.

    ReplyDelete
  3. yukiJune 30, 2020 at 10:17 PM

    Nice sharing! I saw a lot of high quality fake goods especially in high brand in these years. And I surprised that 63% of these fake goods is from China. The big authority company such as Alibaba, Amazon should be doing strength crackdown to manufactures that procedure copy goods. The biggest reason why luxury companies have been unable to control the spread of counterfeiting seems to be the hollowing out of brands. It's a luxury brand that symbolizes status and privileges, but it's barely any more valuable. The industry as a whole has come to emphasize luxury over delivering luxury, intangible value over tangible value of products, and logo over any proof of quality. And this idea is also applied to supply chain, manufacturing, and pricing. As a result of moving production to lower-cost countries, it has broken its centuries-old connection with the brand's roots, the land. This outsourcing also loosens control over the supply chain, design, and manufacturing, giving unprecedented opportunities to counterfeiters at each stage.

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