7 Ways How to Use Big Data in Social Media

7 Ways How to Use Big Data in Social Media

Student Name: Grace Zhang 張嚴云
Student ID: D0740679

Blog#4: 7 Ways How to Use Big Data in Social Media
Website: https://www.byteant.com/blog/7-ways-how-to-use-big-data-in-social-media/

Because we use social media every day and they engage in our daily life so deeply. So I choose the article that explains the big data with social media. Think about how many times you log into your Instagram account, how many videos you watch on Youtube, and how many messages you sent within just one day. All our actions done on social media can be gathered and form large databases.

the article simply overviews the 7 leverages of big data for social media. The first benefits is about the omnichannel sources. Lots of the websites ask visitors to log in with their existing social media account so that they can easily gather the information from the visitors. After the the data are collected, the market can run their real-time interaction like advertisements clicked or links saved to find out their target customers. And with the combination of big data strategy and predictive analytics, it is possible to make decisions more precisely for their future activities and reasonable prices.

However, it is not always perfect under the process of big data analyzing. Security issues have been found since the big data influx into the internet world. Any actions performed by the users could be recorded and might be used without the permission of the users. So some enterprises consider the protection of their customers’ privacy issues as the first important thing to do and view it as a critical issue in the coming big data world.

Comments

  1. Praew (倪婉欣）May 14, 2020 at 4:15 AM

    Based on my opinion, this blog is beneficial to our daily lives as nowadays everyone use social media such as Facebook, YouTube and Instagram. Therefore, social media marketing has emerged in the marketing industry. Now, marketers are using social media platform as a main tool for communicating with their target customers and they are also combining big data analytics for social media marketing. Apart from the statistics about social media, this blog offers seven benefits of utilizing big data as follows;

    1. Omnichannel sources: It helps marketers to gather customers' data from various channels.
    2. Real-time interaction: It helps updating market demands.
    3. Target clients: It analyzes data for reaching target audiences.
    4. Future predictions: It utilizes data in the past to predict consumers' behavior.
    5. Security issues: It offers several ways for protection, for instance, face and voice recognition.
    6. Campaign evaluation: It helps evaluate campaign performance by using the data of website historical data, e-mail subscriptions, or other digital interaction.
    7. Reasonable prices: It helps marketers to adjust price in a flexible and accurate way to meet customers' expectation.

    For this reason, this blog is specifically suitable for digital marketers who work for online communication and also others who seek to learn more about utilizing big data with social media platforms.

    ReplyDelete
  2. D0740712 Connie 吳霈晴May 30, 2020 at 12:26 AM

    This comment has been removed by the author.

    ReplyDelete
  3. D0740712 Connie 吳霈晴June 6, 2020 at 3:05 AM

    To be honest, this topic attracts me due to "Social Media". We definitely cannot live without social media these days so I can't agree with you more! That's why I click your blog first and read it through. And for sure, privacy is an issue. Some people feel annoying to see lots of same ads in different social media, or they even feel weird and scary by being tracked. So it really depends I think. Share an interesting things with you, when I was browsing through social media, somebody posted out and said he is not going to use iPhone in the future. The reason is so ridiculous! He wrote that he saw an advertisement on Instagram, and he clicked through, then when he switched to Facebook, he saw the totally same advertisement again frequently. He was so shocked! The comments below told him that not only iPhone, if you use Android products, you will also faced this problem. And so many people laughed at him with no common sense. I bet he never heard of Big Data and Machine Learning probably. Or maybe he just want to attract everyone’s attention and give him a like button. And this part is the one I also experienced the most actually. I believe anyone with Facebook, Instagram or other social media like Twitter, Weibo, YouTube, Oasis probably will also have this situation. Because this is the most direct part that go with us. Some fan page in Facebook also have Insights to collect data and manage the page, but not everyone is the manager of the page.

    ReplyDelete

Post a Comment

Popular posts from this blog

How Big Data Can Boost Weather Forecasting

張岳庭 D0741017 Source:  https://www.wired.com/insights/2013/02/how-big-data-can-boost-weather-forecasting/ Considering the number of variables involved and the complex interactions between these variables, weather forecasting has always been extremely challenging. The significant increase in data collection and processing capabilities has greatly improved the ability of weather forecasters to pinpoint the time and severity of hurricanes, floods, snowstorms and other weather events. Globally, more and more evidence of climate change is prompting governments and scientists to take action to protect people and property from its effects. But to take effective measures, they need to know more about the weather-from everything that will happen tomorrow to what will happen next year. According to the professor of economics and finance , Alan Anderson, PhD , “Example of an application of big data to weather forecasting is IBM’s Deep Thunder. Unlike many weather forecasting systems...
Read more

How Big Data is Changing the Production Industry

Blog#4 : How Big Data is Changing the Production Industry Name : Aileen 蔣慧玲 Student ID : D0726917 Source :   https://www.productionhub.com/blog/post/how-big-data-is-changing-the-production-industry Information technology plays a major role in Hollywood. Producers have to use big data analytics to get the right consumers and communicate with them well. Big data technologies will help filmmakers figure out the best ways to share their ideas and deliver messages, develop movies and content that involve ethical and societal issues. Therefore, information that we can get from the help of big data can help filmmakers make key decisions. Big Data is Changing the Production Game Big data technology can help filmmakers to connect and engage with consumers more directly using social media, mobile devices and traditional advertising outlets. Using this technology, producers can develop promotions that reaches the right consumer at the right time. It is not enough just to mainta...
Read more

Big Data case study: 5 relevant examples from the airline industry

D0740712 Connie  吳霈晴 Website: https://blog.datumize.com/5-relevant-examples-of-a-big-data-case-study-from-the-airline-industry With the summer vacation coming, travel is the one that people love to do during vacation, especially long vacation, going abroad may be the first choice for many travelers. So this makes me think of what is the relationship between big data and airplanes? How will it apply on the airline industry? This article tells about the benefits of big data on airlines, which covers three main advantages. 1.      Smarter maintenance 2.      Safer flights 3.      Improve service The first one includes the fuel of airplane, by analyzing and predicting, the article takes some specific airplane company as an example, giving the real number and how much they save the cost. Second, safety. Like this kind of transportation has a higher risk to take, if have the big data’s help, th...
Read more