6 Examples of Using Big Data in Business

D0740874 賴冠聿

6 Examples of Using Big Data in Business


This article shows some of the best business applications of big data, from management, customer insight, marketing, to human resources.
It is no longer surprising that there is a need for people to take a data science course to fully understand the impact of big data on the business environment and how to create real value through analytics. 

 For example: Understand Customers Better
Businesses must understand their customers, and big data will make this possible. From website visits to social media interactions, big data will reveal a lot about your customers. It will also allow the business to create customer profiles and buyer personas. When you understand them better, you can improve your products and services. It allows you to deliver the highest level of satisfaction. This can also help in.

Know Your Competition:  
The data shows the competitor business model an price model, it will help you determine how they are performing online, such as their social media engagement. 

Identify Trends:
Through big data analysis, we can know the trend from the database, then manager can use it to make a business plan to attract those customers.

Personalize Your Marketing:
Personalized marketing is really about tailored content.  Depending upon your target audience, your content can be personalized to encourage more leads and convert them into paying customers.  Yet according to Econsultancy, 94% of marketers are not using personalized marketing.  

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